Fenland Transport and Access Group

Who are the Fenland Transport and Access Group (TAG)?

The TAG consists of representatives from a range of key stakeholders with similar aims and a specific interest in transport issues, particularly for people without a car.

The TAG Steering Group representatives may vary depending on the current strategic focus but the core membership draws together professional experience from transport planning, public and community transport operations, independent living support and elected members.

What does the TAG do?

The TAGs purpose is to ensure that there is one integrated approach for transport and accessibility in the Fenland area, one approach to address the challenges of a local rural transport network.

The group provides important stakeholder views for consideration in council policy decisions. Its aim being to ensure that transport is available to meet the basic needs of all Fenland residents. To ensure these are clearly identified and fully understood, community engagement and evidence gathering is an essential part of the TAGs work.

By member organisations working together and engaging the local community the TAG produces a strong voice to secure transport improvements, raise awareness of existing travel choices to assist with their ongoing sustainability and undertake research.

Work that the TAG has completed to date includes:

• The development of a series of A to B: Case Study leaflets helping people without access to a car travel more easily.
• The creation of the Fenland Transport Directory, providing a single source of local transport information for Fenland District Council.
• Securing Section 106 funding for a new bus service in Wisbech (Service 68).
• Access to Healthcare research, highlighting and evidence local transport links to GP surgeries and North Cambs Hospital.
• The inception and delivery Transport Champions training, providing guidance and support for local members of key organisations and the community to enable them to access and help others access existing local transport.

The TAG also monitors the progress of the Fenland Cycling, Walking and Mobility Aid Improvement Strategy

Love to Ride 

September 2023

Information contained within infographic: 45 registrants, 27 people riding, 110lbs of co2 saved, 2 workplaces, 4652 miles ridden, 303 bike trips, 90 transport trips, 60% of registrants went on to log a ride during the challenge. 

Cycle September 2023 was a global workplace challenge aimed at encouraging people to ride their bikes more often and for transport. Riders earned points by riding and encouraging others, which gave them opportunities to win prizes and helped workplaces compete on the leaderboards.

We saw very strong rider engagement during Cycle September with over 49,700 riders across the globe taking part and our marketing emails achieving a very positive open rate of 39% and click rate of 5%. By promoting cycling through a workplace challenge, Cycle September helped establish new social norms around cycling, shifting how it's viewed within the workplace, increasing its perceived desirability and making riders more likely to ride more often. With the momentum built up over the summer, new and occasional riders formed new bike riding habits, whilst regular riders further engrained existing habits that will keep them motivated to ride throughout the colder months.

Winter Wheelers - December 2023

Information contained within infographic: 27 registrants, 15 people riding, 11.3kg of co2 saved, 2343 miles ridden, 135 bike trips, 22 transport trips, 56% of registrants went on to log a ride during the challenge.

Winter Wheelers was a global biking challenge aimed at encouraging people to ride their bikes more often, including for transport, throughout the month of December. Riders were incentivised to ride by daily prize draws, which they were entered into if they rode their bike that day.

By promoting cycling through this challenge, Winter Wheelers will help establish new social norms around cycling during the winter, shifting its perceived desirability and making riders more likely to ride more often. Continuing the momentum built up over the summer and autumn months, new and occasional riders will have formed new bike riding habits, whilst regular riders will have engrained existing habits that will keep them motivated to ride throughout the colder months in future years.

How can I get in contact with the TAG?

To contact the TAG about transport or access experiences or issues in Fenland please email transportandaccess@fenland.gov.uk

To provide your views and feedback about walking and cycling in Fenland please complete the online survey.

Highways Reporting

You can report highways faults in Cambridgeshire online here.